Advertizing Wars: Apple VS Samsung

[ramnelc]

A battle between Apple and Samsung began as a lawsuit that was fought and won by the Iphone maker.Since,there has been a fierce advertising war between the two. Most of it has been led by Samsung through advertisements such as their famous “It Doesn’t take a genius” Ad. The Apple company did not have to move a finger to strike back against this ad because their own fans took care of it by using the same format but changing the message of the advertisement to “Don't settle for cheap plastic”. The Galaxy S III makers then turned around and aired televised advertisements, in the ads they humiliate the Iphone lovers by showing how they had been waiting for the newest "coolest" product when in reality it has already been out-there and is being used by cool people. In a personal perspective about the subject I believe that Samsung has a better phone product with the Galaxy S III, but Apple has a larger base of customer loyalty and great advertising strategies. Who do you think is a better phone maker? !!!